POR QUÉ INVERTIMOS

Invertimos en Tracestory porque su plataforma de trazabilidad de extremo a extremo aporta la transparencia y eficiencia operativa que exigen los consumidores y reguladores actuales. Al convertir los datos de origen en información verificable y accionable a lo largo de toda la cadena de valor, Tracestory ayuda a las marcas a generar confianza, gestionar riesgos y escalar de manera sostenible, alineándose plenamente con nuestra tesis sobre cadenas de valor auténticas y resilientes.

FUNDADORES:

Darío Baudino, Nicolás Santa y Miguel Ángel Bosch.

Fundada en 2019 por Darío Baudino, Nicolás Santa y Miguel Bosch, Tracestory es una plataforma digital que integra y estructura datos en cadenas de valor agroindustriales, ayudando a las empresas a alcanzar sus objetivos de sustentabilidad y trazabilidad. Con un enfoque en la digitalización de procesos, Tracestory permite a las empresas mejorar la transparencia operativa y fortalecer la confianza con sus clientes.

Desde el lanzamiento de su producto en 2022, los fundadores han validado su plataforma en el mercado mediante la venta de licencias a empresas clave. Con una estrategia de crecimiento clara, han fortalecido la infraestructura tecnológica de Tracestory, ampliado su equipo y perfeccionado sus planes comerciales. Baudino, Santa y Bosch se destacan por su visión estratégica y compromiso con la innovación en el sector agroindustrial, posicionándose como líderes en la transformación digital de las cadenas de valor.

Fundada en 2019 en Río Cuarto, Córdoba, Tracestory nace con el objetivo de aportar transparencia y sustentabilidad a las cadenas agroindustriales mediante la integración estructurada de datos. La compañía desarrolló una plataforma basada en blockchain que permite trazar el recorrido completo de un producto, desde el origen hasta el consumidor final, a través de un sistema de códigos QR que presenta la historia del producto de forma segura y accesible.

Tras validar su tecnología en el mercado, Tracestory migró de un modelo B2C hacia una propuesta B2B enfocada en empresas que buscan diferenciarse a través de la trazabilidad. Esta evolución respondió a la limitada demanda local por parte del consumidor final y al mayor interés de los actores industriales por integrar soluciones digitales que refuercen la transparencia en sus procesos.

Hoy, Tracestory trabaja con más de 20 empresas en Argentina, Paraguay y España. Su plataforma permite integrar múltiples fuentes de información en un solo tablero de control, facilitando la toma de decisiones en entornos productivos complejos. Con base en el interior del país, la startup combina eficiencia operativa con acceso a talento técnico, y se proyecta hacia una expansión internacional para liderar la transformación digital de las cadenas agroindustriales.

POR QUÉ INVERTIMOS

Xperiment Ventures invested in Rumina because the company is leading the digitalization of the cattle industry in Brazil, which is a large and important market in the global cattle industry. Rumina is developing a one-stop-shop solution for farmers that includes a complete management system, animal nutrition, financial solutions, health and medication, livestock monitoring, and milk monitoring and quality. The company has strong traction with over 1.3 million dairy cows monitored and a 52% client base growth year over year. Additionally, Rumina’s solution addresses a significant problem in the industry, which is the inefficiency and low productivity of the Brazilian cattle industry, which also contributes to environmental pollution. Xperiment’s expertise in nature-based and software sectors, and their experience in the Agri-food industry in the region, makes them well-suited to support Rumina to scale and unlock its value.

FUNDADORES:

CTO & Founder – Lúcio Santana.

Rúmina is formed by the union of companies passionate about livestock: OnFarm, Ideagri, Bovitech, Rúmicash and Volutech. We are the largest ecosystem of digital solutions for dairy and beef farmers in Brazil and we have a single purpose: to make livestock more productive, profitable, and sustainable.

At Rúmina, the farmer always comes first. Determined to make a difference, we want to democratize and simplify the adoption of technologies by farmers – whether biotechnology, sensors, software, financial solutions, and artificial intelligence – offering the best experience for producers and empowering veterinary technicians, consultants, and the entire value chain of livestock.

Our main pillars are our team, our customers, and our partners. There are already more than 6,000 farms relying on our solutions and more than 120 employees building our dream.

Rumina was founded in 2016 by Laerte Cassoli and Marcelo Ferreira, two Brazilian entrepreneurs with a passion for agriculture and a desire to improve the efficiency and sustainability of the country’s cattle industry. Recognizing the potential of emerging technologies such as biotechnology, sensors, software, financial solutions, and artificial intelligence to transform the industry, they set out to create a one-stop-shop solution for farmers that would simplify the adoption of these technologies and empower veterinarians, consultants, and other industry stakeholders.

The company began by developing a complete management system for dairy farms, which included features such as animal nutrition, financial solutions, health and medication, livestock monitoring, and milk quality monitoring. This system quickly gained traction among farmers, and by 2018, Rumina had become one of the leading players in the Brazilian cattle industry, with more than 7,500 farms using its solution and accounting for 10% of the country’s milk production.

In 2019, Rumina raised a 2.5 million dollar series A round led by Barn, Tarpon Capital, and participated by Xperiment. Xperiment is helping Rumina to internationalize its solution and with its roll up strategy to grow Rumina´s solutions portfolio.

As the company has grown, it has continued to invest in product development and expand its solutions portfolio, adding new features such as milk monitoring and milk quality control. With a current team of +90 employees and a client base that has grown by 52% year over year, Rumina is well-positioned to continue its rapid expansion and make a significant impact on the global cattle industry.

POR QUÉ INVERTIMOS

Xperiment Ventures invested in Bekeu because they recognized the potential of the company’s B2B marketplace solution to revolutionize the corporate procurement process. The current process is often costly and complex, but Bekeu’s platform streamlines and simplifies the purchase-sale management, reducing time and costs for businesses. By connecting companies to hundreds of suppliers instantly, Bekeu is helping businesses move towards digital transformation in the Latam B2B non-strategic purchase market, which is worth $700 billion. Additionally, the startup’s focus on the Argentina’s Energy sector, aligns with Xperiment’s interest in nature-based industries and supply chains in emerging markets like Latin America. With a proven MVP concept and results with a world-class company, Bekeu was an attractive investment opportunity for Xperiment Ventures.

FUNDADORES:

CEO & Founder – Ignacio Peña.

With Bekeu streamline and simplify your purchase-sale management, reducing time and costs, we help you achieve it. Connect to hundreds of companies instantly and move towards digital transformation.

The inside story of Bekeu begins with its founder, Ignacio Peña, who identified a problem in the corporate procurement process – it was costly, time-consuming, and complex. Ignacio saw an opportunity to streamline and simplify the process using digital solutions, and thus, Bekeu was born.

Bekeu is a B2B marketplace that connects companies with hundreds of suppliers instantly, reducing costs and decreasing cycle times. By using Bekeu, companies can easily compare prices, shipping times, and reviews among different suppliers, leading to natural price competition and increased efficiency.

Xperiment Ventures, along with Vista Ventures and Pampa Energy Ventures, saw the potential in Bekeu’s solution and did a pre-seed funding round to support the startup’s growth. The market for Bekeu’s solution is significant, with Latam B2B non-strategic purchases worth $700 billion and a TAM of $69 billion in Argentina’s petrochemical and energy sector.

The Bekeu team, led by Ignacio and his experienced management team, has a digital innovation mindset and is dedicated to providing full process support, multiple features not included in existing B2B alternatives and a proven MVP concept with results from a world-class company. With the support of its investors, Bekeu is well-positioned to disrupt the corporate procurement market and drive digital transformation in the industry.

POR QUÉ INVERTIMOS

Xperiment invested in SIMA because of the company’s innovative approach to solving a crucial problem in the agricultural industry. SIMA’s software optimize the management of operations for farmers, which helps them to reduce costs and increase crop yields. The SIMA platform is based on an innovative way of using data and analytics in the field of precision agriculture, which is a growing market with a strong potential for returns on investment. Additionally, Xperiment recognized the SIMA team’s deep understanding of the industry, their technical capabilities and the traction they have gained with key partners and clients.

FUNDADORES:

CEO & Co-Founder – Andres Yerkovich.

CSO & Co-Founder – Agustín Rocha.

CPO & Co-Founder – Gerónimo Oliva.

CMO & Co-Founder – Mauricio Varela.

CTO & Co-Founder – Pablo Etchanchu.

SIMA is a platform to improve decision making in agriculture. We integrate internal and external data sources (such as satellite images, weather and data that our users upload) to build prediction algorithms that provide recommendations and alerts for different stakeholders in the sector.

The story of SIMA begins with its founders, a group of engineers and agronomists who were passionate about using technology to improve the efficiency and sustainability of agriculture. They recognized that one of the biggest challenges facing farmers was the lack of accurate, real-time data about their crops, which made it difficult to make informed decisions about irrigation, fertilization, and other critical aspects of crop management.

The team at SIMA set out to solve this problem by developing a platform that allows farm operators to collaborate, gather data about a variety of factors and support operations. They also developed a sophisticated algorithms that could analyze the data and generate actionable insights for farmers.

Xperiment was impressed with SIMA’s innovative solution, and they saw the potential for it to have a major impact on the industry at a time that farmers are adopting technologies to digitize their operations.

With the support of Xperiment, SIMA was able to secure the funding they needed to scale beyond 5 million of Hectares under management. They quickly began to gain traction with large farmers, who were thrilled to have access to such accurate, actionable data about their crops.

As SIMA grew, the company continued to innovate, adding new features and capabilities to their platform launching new products. They also expanded their reach beyond Argentina to other latin american countries, such as Brazil, Colombia, Uruguay, Paraguay, Venezuela and Mexico.

Today, SIMA is considered one of the leaders in the Agtech industry, and they continue to improve farmers´ lives by providing them with the tools they need to grow healthier, more productive crops.

POR QUÉ INVERTIMOS

Xperiment Ventures was the first check for the company and saw potential in IOF’s innovative solutions in IoT for agriculture and its partnerships with key players in the ecosystem. Its focus on creating a new market in the economy of assets in the field and the connectivity that brings his technology unlocks a massive value for the sector.

FUNDADORES:

CEO & Founder – Delfin Uranga.

IOF Co, socio estratégico del productor agrícola, desarrolla soluciones tecnológicamente sostenibles e innovadoras en IoT (Internet of Things) para hacerle la vida más fácil y aumentar sus ganancias. Con base en su experiencia en agricultura, la implementación de alta tecnología especialmente diseñada y su capacidad de innovación, IOF Co. llegó a liderar el mercado de IoT (Internet of Things) para Agro, junto con sus socios tecnológicos INTA, ARSAT, Cisco y AWS en asociación con LoRa.

The story of Identity of Fields Co. began in the Argentine agricultural sector, where the founders noticed a gap in the market for innovative and sustainable technological solutions in the Internet of Things (IoT) field. They saw an opportunity to improve the lives of agricultural producers and increase their profits through the implementation of IoT technology.

With their extensive experience in agriculture and a passion for technology, the founders brought together a group of companies in the Agricultural and Technology sectors to form IOF. They set out to lead the IoT market for Agro, with the help of their technological partners INTA, ARSAT, Helium, and AWS, and by leveraging the connectivity capabilities of LoRa.

The company’s focus is on creating connectivity, visibility, and availability for food and agricultural assets in the field. By combining IoT, satellite technology, and blockchain, IOF has developed a digital bridge that enables a new market in an economy worth millions of tons and billions of dollars. This digital bridge connects an ecosystem of insurers, financial institutions, security companies, and more with assets in the fields.

IOF quickly caught the attention of investors, who saw the potential of the company’s innovative solutions. In a recent seed round, IOF have raised 1.5 million USD, led by Draper Signus and including investments from Xperiment, RUS, and Inventure.

IOF has made significant strides in its mission to bring transparency and traceability to the agricultural sector. They have connected over 1.2 million hectares with LoRaWAN and have deployed over 3,000 silobag sensors and weather sensors. They have also formed partnerships with key players in the ecosystem to create value for silobag and have various silobag installations with top mega-farmers in Brazil.

POR QUÉ INVERTIMOS

Xperiment invested in EIWA because the company’s digital solution for the farm input ecosystem aligns with Xperiment’s investment focus on AgTech companies. EIWA’s technology, images, and data enable field information and data knowledge management in a simple and reliable platform, which helps to accelerate the development and market deployment of farm inputs. EIWA is poised to be one of the most important players in organizing siloed data in agriculture, a massive opportunity to build from that foundation and get insights to increase production and reduce costs. Eiwa Vault their new product is ready to expand beyond initial market and be an industry wide solution.

FUNDADORES:

CEO & Co-Fouder – Nicolas Otamendi.

CFO & Co-Founder – Marcelo Gowland.

Somos una AgTech enfocada en la Transformación Digital requerida por el Ecosistema de Insumos Agrícolas. Combinamos tecnología, imágenes y datos, lo que permite la gestión de información de campo y conocimiento de datos en un marco simple y confiable enfocado en ciclos de desarrollo de productos más rápidos y despliegue de mercado acelerado de insumos agrícolas.

EIWA was founded in by Nicolas Otamendi and Marcelo Gowland, two old time friends with passion to solve complex challenges.

The company’s initial focus was on providing a platform for agronomists to build their own conclusions based on data and share the insights with others. They quickly realized that the biggest obstacle in the way of achieving this goal was the siloed data within and across organizations that slowed down the development of agronomic knowledge.

To address this problem, they developed EIWA Vault, a SaaS data cloud that helps companies centralize massive amounts of data and extract the most value out of it. Xperiment worked closely with EIWA in defining the product and expanding the total addressable market.

With Eiwa Vault, EIWA helps agronomists to build their own conclusions based on data and share the insights with others. From simple correlations between agronomic traits, to the development of more complex predictive or prescriptive models.

EIWA has experienced strong traction in the market, achieving $1.2MM ARR, managing 70% of global soybean trialing plots, and achieving global market leadership in the initial beachhead market of soybean breeding. The company has operations in Argentina, Brazil, and the US, and has a sticky product with good annual recurring revenue retention within the breeding segment.

Today, EIWA continues to grow and expand its offerings, working to mobilize the world’s agronomic knowledge and empower farmers, agronomists, and data scientists around the world with the tools they need to analyze farm input performance, management practices, and environmental impact.

POR QUÉ INVERTIMOS

Xperiment invested in Silohub because we believe in the company’s innovative approach to providing a tailored CRM solution for AgRetailers. With its deep understanding of the complexities of the grain industry and a team with over 100 years of family history in the AgRetailer business, Silohub is well-positioned to help sales forces and management do more business. The Silohub’s plan to digitize potential transactions in the grain market and inputs in Latin America is addressing one of the largest markets.

FUNDADORES:

CEO & Founder – Jose Bonansea.

Jose has a passion for building solutions and more than 100 years family history with an AgRetailer business. He created Silohub the first industry specific CRM a tailored suit for AgRetailers. Jose and his team are empowering sales forces and management with better tools and software to do more business.

Silohub was founded by Jose Bonansea, an Argentine entrepreneur with a passion for building solutions and over 100 years of family history in the agretailer business. Frustrated by the inefficiencies and outdated practices in the agricultural retail industry, Jose recognized the need for a tailored CRM solution specific to agretailers. He and his team set out to create Silohub, a cloud-based, commerce and engagement platform designed to improve relationships and streamline operations for ag-retailers and grain companies.

With the support of Xperiment, who led the pre-seed investment round and helped the team with ERP partnerships and the value proposition, Silohub was able to build their product and integrations. As they entered the market, they quickly established themselves as the solution for grain retailers in Latin America, focusing on their main markets in Brazil and Argentina where together they trade about 420 million tons, representing a potential 220 billion dollars of transactions to be digitized.

Through their platform, Silohub empowers sales forces and management with better tools and software to do more business, allowing them to digitize transactions and improve efficiency. The platform also promotes an omni-channel experience, with a focus on improving relationships between commercial teams and producers. In addition, Silohub also works as a distribution channel for other third-party apps, enabling them to offer a white-label SaaS solution to their clients.

POR QUÉ INVERTIMOS

Xperiment recognized the potential of Kilimo and its innovative approach to addressing one of the most pressing challenges facing agriculture – water management. The company’s use of big data, artificial intelligence, and satellite technology to provide site-specific irrigation recommendations for farmers aligns with Xperiment’s focus on agtech solutions that use technology to drive efficiency and sustainability in the agricultural industry. Additionally, Xperiment saw the opportunity for Kilimo to tap into the growing market for water offset solutions, and appreciated the company’s commitment to reducing irrigation and saving water, which aligns with global water conservation efforts. The team’s unique character and strong background in data science, GIS, and irrigation made them a strong fit to execute on their ambitious plans.

FUNDADORES:

CEO & Co-Founder – Jairo Trad.

CTO & Co-Founder – Juan Carlos Abdala.

COO & Co-Founder – Tatiana Malvasio.

Kilimo es una solución de Big Data para la gestión del agua en la agricultura. Cuenta con monitoreo del clima mediante el uso de datos satelitales y del sitio para proporcionar recetas para cada cultivo y aumentar la eficiencia del uso del agua. La empresa fue fundada en 2014 y tiene su sede en Córdoba, Argentina.

Kilimo was founded in 2014 in Cordoba, Argentina, by Jairo Trad and Toni Abdala. The company’s mission is to help farmers reduce irrigation and increase water use efficiency through the use of big data. Kilimo’s founders had a shared passion for agriculture and technology and wanted to create a solution that would address the critical issue of drought in the industry.

The problem they sought to solve was that climate change was causing more intense, frequent, and longer droughts, and as a result, most of the world would be living with water stress in the coming years. Additionally, drought was a major factor in land degradation and the decline of yields for major crops, which was expected to decrease by 17% globally by 2050.

To address this problem, Kilimo developed a technology that leveraged AI to help farmers reduce irrigation and allow them to sell water offsets to companies pledging to be water neutral. By leveraging big data, the company was able to model field-by-field evapo-transpiration and provide site-specific irrigation recommendations to save up to 30% less water. The company’s ultimate goal was to save 7 Trillion Liters to compensate the yearly water consumption of 650 Million people in Latin America by 2031.

Xperiment partnered with an exceptional team and helped to evolve their unique business model.

The company’s unique approach and innovative solution gained traction quickly, and by 2022, they had achieved $2M in revenues (2.5x YoY), $2M in water compensation projects, and had over 2000 farmers and 320 customers using their platform. They were also able to secure partnerships with big companies such as Google, Microsoft, and Coca-Cola.

Today, Kilimo is pioneer and global leader in the water-saving and water compensation  market and continues to grow and scale their business. With their market opportunity estimated to reach $100+B annually by 2030 and their focus on the Latin America market, they have a promising future ahead

POR QUÉ INVERTIMOS

We invested in Centralo because we saw potential in the company’s B2B marketplace solution for streamlining and simplifying purchase-sale management for proximity stores and wholesale distributors. We recognized that Centralo’s platform could help reduce costs and improve efficiency in the supply chain, and believed that the company’s focus on digital transformation in the wholesale industry in Latam align with our investment strategy.

FUNDADORES:

CEO & Co-Founder – Joaquin Aguirre.

CPO & Co-Founder – Tomas Manrique.

Joaquin and Tomas meet at a consumer staples giant, both have a passion for democratizing access to market for many brands at the time they like to empower thousands of Latam proximity stores were 60% of total commerce happens. In 2018 they created Centralo a B2B marketplace that allows proximity stores to get their supplies from wholesale distributors. Centralo’s platform digitalizes the buying experience and logistics in Large cities in Argentina.

The inside story of Centralo began when co-founders Joaquin Aguirre and Tomas Manrique met while working at a consumer staples giant. Both had a passion for democratizing access to the market for many brands and empowering thousands of Latam proximity stores, where 60% of total commerce happens. In 2018, they decided to put their shared vision into action and created Centralo, a B2B marketplace that allows proximity stores to get their supplies from wholesale distributors.

Centralo’s platform digitalizes the buying experience and logistics in large cities in Argentina, making it easy for store owners to manage their multi-supplier orders, compare prices, and track their shipments without leaving their business. Suppliers can synchronize their prices, stocks, and distribution zones, and thus serve thousands of stores without having to increase their sales team, while being able to measure their sales and service performance for each customer.

In order to develop the SaaS product and expand the operation in the marketplace product, Centralo raised a round led by Xperiment Ventures. Xperiment also actively participated in the pivot of the business model, which now generates 30+% of the company’s revenue.

Centralo’s focus on the B2B space and its ability to digitize the buying experience for store owners and suppliers have helped the company grow quickly. Today, Centralo has more than 100 active wholesalers, and more than 3,000 buying stores, making it a leader in its space.

POR QUÉ INVERTIMOS

Xperiment invested in Agrired because the company recognized the potential of their unique B2B marketplace for ag inputs in Latin America. Gabriel and Nicolas, Agrired’s founders, have a deep understanding of the agribusiness industry and have developed a platform that addresses the inefficiencies and lack of transparency in the traditional offline sales strategies. Agrired’s digital platform allows for more efficient and cost-effective trading of strategic products such as fertilizers, seeds and crop protection inputs, creating a transparent and innovative market for ag retailers, cooperatives, and input manufacturers. Tapping on a 50 Billion a year input’s Market just in Latam, Xperiment’s investment will help Agrired to consolidate their position in Argentina, expand and grow their operations in Brazil and strengthen the product and team for continued growth and success.

FUNDADORES:

CEO & Co-Founder – Gabriel Vidal.

CFO & Co-Founder – Nicolas Peire.

Gabriel and Nicolas know a thing or two about buying and selling Aginputs. Both have a history in trading and developed unique skills that applied to Agrired’s creation. Agrired is a business to business marketplace for AgInputs with a trading-like interface. It helps Agretailers find the best price, deal with supply and access more product selection. For AGInput providers offer a digital solution to better sell their products and operate in a transparent market.

Agrired began as an idea between two friends, Gabriel Vidal and Nicolas Peire, who had a wealth of experience in the agriculture industry, specifically in trading and selling ag inputs. They noticed the inefficiencies and lack of transparency in the traditional B2B sales process for ag inputs and saw the potential for a digital marketplace to revolutionize the industry.

With the goal to create an online B2B ag-inputs marketplace that connect buyers and sellers in a more efficient way. They began to develop the platform, creating a user-friendly interface that mimicked the experience of trading and provided transparency in pricing and product availability. However, creating a new concept in a traditionally offline industry proved to be difficult. Xperiment saw the potential of Agrired’s platform.

With Xperiment’s support, they were able to raise more than 1.5MM in funding, mainly to consolidate their position in Argentina and to expand and grow their operations in Brazil. With the funding secured, the Agrired team, led by Gabriel and Nicolas, went to work building their platform and quickly gained traction. Their platform has now closed over 4,000 transactions, supporting payments and logistics, and has on-boarded over 1400+ companies, becoming one of the top AgTech companies in Latin America.

They have also been able to expand to Brazil with a new branch, AgriAcordo, and have seen their revenues grow by 20%. For Gabriel and Nicolas, the most rewarding aspect of Agrired is being able to make a positive impact on the industry by improving efficiency and transparency in the B2B ag inputs market, ultimately helping farmers and agribusinesses succeed.