WHY WE INVESTED

We invested in Tracestory because its end-to-end traceability platform delivers the radical transparency and operational efficiency today’s consumers and regulators demand. By making provenance data auditable and actionable across every link of the supply chain, Tracestory lets brands win trust, mitigate risk, and scale sustainably—perfectly matching our thesis on authentic, resilient value chains.

FOUNDER(S)

Darío Baudino, Nicolás Santa y Miguel Ángel Bosch.

Founded in 2019 by Darío Baudino, Nicolás Santa, and Miguel Bosch, Tracestory is a digital platform designed to integrate and structure data across agribusiness value chains, assisting companies in achieving their sustainability and traceability objectives. Emphasizing process digitalization, Tracestory enables businesses to enhance operational transparency and build trust with clients.

Since launching their product in 2022, the founders have validated their platform in the market by securing license agreements with key companies. With a clear growth strategy, they have strengthened Tracestory’s technological infrastructure, expanded their team, and refined commercial plans. Baudino, Santa, and Bosch are recognized for their strategic vision and commitment to innovation in the agribusiness sector, positioning themselves as leaders in the digital transformation of value chains.

Founded in 2019 in Río Cuarto, Argentina, Tracestory was created to bring transparency and sustainability to agribusiness value chains through the structured integration of data. The company developed a blockchain-based platform that enables full product traceability—from farm to end consumer—via a QR code system that securely and accessibly shares the product’s entire journey.

After testing its solution in the market, Tracestory shifted from a B2C to a B2B model, targeting companies seeking to differentiate their products through traceability. The pivot reflected limited consumer awareness in Argentina and growing industrial demand for tools that improve transparency and operational control.

Currently working with over 20 companies across Argentina, Paraguay, and Spain, Tracestory’s platform integrates diverse data sources into a single dashboard, supporting data-driven decisions in complex supply chains. Based in inland Argentina, the startup leverages operational efficiency and local talent, while preparing for international expansion to lead the digital transformation of the agro-industrial sector.